Craig is managing partner for Catalyst Factor, a fractional marketing technology consulting practice based in Charleston, SC. Craig is an active member of the SMPS Palmetto Chapter. He is an SMPS Fellow and past Society president. He was honored by the Society with the 2007 Weld Coxe Marketing Achievement Award and the 1995 Chapter President of the Year, and by the SF/Bay Area Chapter with the 2005 Hankinson Award for Lifetime Achievement. Craig is a regular contributor to the SMPS Marketer and other industry and trade journals, and a frequent presenter at local, regional, and national A/E/C programs.