Schedule & Programs
Conference Schedule
Wednesday, April 8, 2026
12:00 pm – 5:00 pm – Registration, The Record, South.
1:00 pm – 4:15 pm – Pre-Conference Workshop, The Record, South. Sponsored by Zweig Group
5:00 pm – 7:00 pm – Welcome Reception, The Ledger Bar & Terrace. Sponsored by Terracon / Garver
Thursday, April 9, 2026
7:00 am – 8:00 am – Registration, The Record, North.
8:00 am – 8:30 am – Breakfast, The Record, North
8:30 am – 9:10 am– Welcome from SMPS, The Record, North
9:10 am – 10:40 am – Keynote with Carla Johnson, Applied Curiosity: The Hidden Power Behind Breakthrough Ideas, The Record, North
10:40 am – 11:00 am – Break with Exhibitors
11:00 am – 12:00 pm – Breakout Sessions (3 Tracks)
1. Marketing Track: Project Storytelling for AEC Firms: Winning Proposals, Presentations, and Award Submissions with Steven Gallo, The Record, North
2. Business Development: The ROI of Relationships: How to Follow Up with Purpose and Precision with Duncan Robertson & Brian Sielaff, The Record, South
3. Leadership Track: Leadership with our Keynote Carla Johnson, The Ledger Assembly Room
12:15 pm – 1:30 pm – Lunch & C-Suite Panel Discussion – Inside the Influence Room: How Executives Really Lead – All Attendees, The Record, North
1:30 pm – 1:45 pm – Break
1:45 pm – 2:45 pm – Breakout sessions (3 Tracks)
1. Marketing Track: Beyond charts and graphs: Inspiring action with data storytelling with Tully Mahoney, The Record, North
2. Business Development Track: Connect With Confidence: Networking for Every Personality with Dan Purschwitz & Jennifer Wasinger, The Record, South
3. Leadership Track: The Career (R)evolution: Preparing AEC Marketers for the Next Decade of Work with Kelli Kramer & Rohan Jawali, The Ledger Assembly Room
2:45 pm – 3:15 pm – Break with Exhibitors
3:15 pm – 4:15 pm – Breakout Sessions (3 Tracks)
1. Marketing Track: Beyond the Proposal: How Pursuit-Driven Editorial Planning Shapes Selections with Katie Cash, The Record, North
2. Business Development Track: Most Expensive Day Ever: Why Experience Trumps Everything with Kelly Riggs, The Record, South
3. Leadership Track: Trailblazing Talk: Coaching Tech Teams to Speak Human with Barbara Shuck, The Ledger Assembly Room
4:15 pm – 6:30 pm – Dinner on your own.
7:00 pm – 9:00 pm – Thursday Night Party! Sponsored by Benchmark Group / Walter P. Moore, The Record, South
Friday, April 10, 2026
8:30 am – 9:00 am – Breakfast, The Record, North. Sponsored by Wallace Design Collective.
9:00 am – 10:30 am – All Attendees Workshop – Emerging Trends in AEC Marketing, with the SMPS Foundation, The Record, North
10:30 am – 10:45 am – Break
10:45 am – 12:15 pm – Closing Keynote with Andy Core – Change Your Day, Not Your Life: Four Mantras to Build Incredible Productivity & Quality of Life, The Record, North
12:15 pm – 12:30 pm – Door Prizes and Closing, Gabe Lett, The Record, North