2024 MVRC Program Recap

Thank you for everyone that attended the 2024 SMPS Missouri Valley Regional Conference. We had so many great speakers and sessions it was hard to get to them all. If you are interested in learning more about the sessions or exploring a session you were unable to attend, check out a few below. 

The Omaha Henry Doorly Zoo & Aquarium is unique to Omaha and was recently voted the number one zoo in the nation! Find out what makes our zoo so unique, what it’s like to create our marketing campaigns, and our strategy for keeping the Henry Doorly Zoo & Aquarium the best zoo to visit in the nation. Learn more here

The pandemic and current economic factors have exasperated an already competitive hiring and labor pool. Recruitment efforts of the past have isolated potential employees from hiring firms and created a hiring bottleneck that continues to worsen. In this presentation, Maisha Christian shares how we got here and offers game-changing ideas and strategies to help employers attract, locate and retain talent. Learn more here

Feedback, encouragement, coaching are critical to employee development. Typically, companies have a generic annual review that is used alongside a generic employee goals/objectives/development plan that is supposed to guide employee growth and development. Unfortunately, this methodology is flawed in many ways. What employees crave is direct feedback, direct input, and skills development. In this presentation, we’ll discuss a different approach to inspiring high performance. See the presentation here

Crystal-clear communication that is relatable and memorable is essential in our noisy world. Decisionmakers pay attention when you break down complex data into concise sound bites. It requires critical thinking, trust, and self-awareness and helps firms grow profits. Sellers and Does who confidently “own” their words in shortlisted presentations win bids. Do you know what to include and what to leave out? Discover how to stand out as an articulate and impactful speaker and leader. Learn more here.

Feedback, encouragement, coaching are critical to employee development. Typically, companies have a generic annual review that is used alongside a generic employee goals/objectives/development plan that is supposed to guide employee growth and development. Unfortunately, this methodology is flawed in many ways. What employees crave is direct feedback, direct input, and skills development. In this presentation, we’ll discuss a different approach to inspiring high performance. See the presentation here

Clients are sick of reading boring on-call/select bidder/JOC/IDIQ proposals and you’re sick of using ho-hum boilerplate. Today’s clients use open-ended SOQS to reduce procurement costs and open the door for new firms. The problem is, many firms submit generic responses and then miss out on bringing new work in the door. This session takes a new look at age-old proposal practices to help firms win work that builds their future. See the presentation here.

This session sets basic rules for teams whether your firm is prime or sub. Rules guided by experts and informed by current market conditions, yet written by the audience. Participants will walk away with rules they can custom-fit to their company situations and their unique teaming opportunities. Real world solutions for real world problems- solved! See the presentation here

Command the stage and captivate your audience. Explore techniques to transform your presentation skills and elevate your confidence. Then, turn the spotlight to help bring technical staff to the stage. Unlock secrets of preparation to create a compelling and powerful narrative that resonates long after the presentation ends. Delve into tone, body language, and dynamics to engage your audience. With interactive exercises, gain insight into projecting voice, effective gestures, and stage poise. View presentation here

Often, we spend so much time over-engineering business plans, that when it comes time to implement them, we’re simply exhausted. That’s why, in this session we’ll dissect how to create efficient business plans in 45 days, leaving your firm plenty of time and energy to actually execute those plans. View presentation here.

Most firm leaders include “growing our business” as one of their top priorities. The fuel for organic growth is winning new projects and contracts. Not winning enough to keep your existing staff busy. Rather, winning more than your fair share so you need to hire more people to deliver the work. Only a small percentage of leaders and firms establish clear accountability and follow a disciplined process to win highly competitive projects. See the presentation here

The march of AI technologies across the MarTech landscape has made it increasingly important for A/E/C marketers to adapt and update their playbooks to stay ahead of the competition. In this session, we’ll explore the AI landscape for A/E/C marketing, discuss key best practices for peak performance, and provide actionable tips and tactics for successfully integrating these tools into your marketing activities. See the presentation here.