Schedule & Programs

8:00 am – 8:30 am – Breakfast, The Record, North

8:30 am – 9:00 am– Welcome from SMPS, The Record, North

9:00 am – 10:40 am – Keynote with Carla Johnson, Applied Curiosity: The Hidden Power Behind Breakthrough Ideas, The Record, North

10:40 am – 11:00 am – Break 

11:00 am – 12:00 pm – Breakout Sessions  (3 Tracks)
1. Marketing Track: Project Storytelling for AEC Firms: Winning Proposals, Presentations, and Award Submissions with Steven Gallo, The Record, North
2. Business Development: The ROI of Relationships: How to Follow Up with Purpose and Precision with Duncan Robertson & Brian Sielaff, The Record, South
3. Leadership Track:  Topic TBD with Carla Johnson, The Ledger

12:15 pm – 1:30 pm – Lunch & C-Suite Panel Discussion – All Attendees, The Record, North

1:30 pm – 1:45 pm – Break

1:45 pm – 2:45 pm – Breakout sessions (3 Tracks)
1. Marketing Track: Beyond charts and graphs: Inspiring action with data storytelling with Tully Mahoney, The Record, North
2. Business Development Track: Connect With Confidence: Networking for Every Personality with Dan Purschwitz & Jennifer Wasinger, The Record, South
3. Leadership Track: The Career (R)evolution: Preparing AEC Marketers for the Next Decade of Work with Kelli Kramer & Rohan Jawali, The Ledger

2:45 pm – 3:15 pm – Break 

3:15 pm – 4:15 pm – Breakout Sessions (3 Tracks)
1. Marketing Track: Beyond the Proposal: How Pursuit-Driven Editorial Planning Shapes Selections with Katie Cash, The Record, North
2. Business Development Track: Most Expensive Day Ever: Why Experience Trumps Everything with Kelly Riggs, The Record, South
3. Leadership Track: Trailblazing Talk: Coaching Tech Teams to Speak Human with Barbara Shuck, The Ledger

4:15 pm – 6:30 pm – Dinner. On your own.

7:00 pm – 9:00 pm – Themed Party! More details to come. Sponsored by Benchmark Group / Walter P. Moore, The Record, North